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Advertising Information
Publications are printed web offset, and all material
supplied must adhere to the Specifications for Web Offset Publications
(SWOP) as stated in Standard, Rate & Specifications.
Circulation/Readership*
Radiology Today newsmagazine reaches 129,500* radiology
professionals nationwide on a biweekly basis. In addition, Radiology
Today is distributed at many state, regional, and national conferences,
allowing advertisers to reach their target audience.
Radiology Today reaches professionals in
the following areas of radiology:
• Radiology Management
• CT
• MRI
• Sonography
• Nuclear Medicine
• Radiation Therapy
• Radiation Oncology
• Radiography
• Mammography
• PACS
• Interventional
• Bone Densitometry
• Quality Management |
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Radiology Today received the
highest number of votes as being the overall preferred publication
in the field. Three-quarters of our readers are involved in some
way in their departments' purchasing process.
* Results from an independent readership study conducted
by Readex.
Buyers' Guide
In 2008, Radiology Today offers
2 Buyers' Guides: Guide to PACS and our Annual Buyers' Guide. Make sure
your company is featured in any that apply to you.
Terms
Net cash 30 days. Great Valley
Publishing Company reserves the right to require payment
before acceptance of advertising.
Instructions To Advertisers
Ads can be submitted via e-mail, fax, mail, or phone. Our account
executives are knowledgeable in professional terminology and can be of
assistance to advertisers in the preparation of ad copy. To place an ad:
Call: 800-278-4400 or 610-948-9500
E-mail: sales@gvpub.com
AdSend: PAVFG
fax: 610-948-4202
or deliver to:
Great Valley Publishing Company
3801 Schuylkill Rd
Spring City, PA 19475-1529
Alterations and Cancellations
There is no charge for cancellations of ads if cancellation occurs within
two hours of placement. A charge of $25 will apply to later cancellations.
Minor alterations are gratis if made at least 48 hours before deadline. NO
CHANGES OR CANCELLATIONS CAN BE ACCEPTED ON DEADLINE DAY.
Contract advertisers: If advertiser cancels prior to earning the frequency
rate billed, a "short-rate" adjustment will be due immediately,
as well as 30% of the total for each ad not placed to fulfill original
contract. Contracted advertising canceled after the "Closing
Date" will be billed at full contract rate. NO CANCELLATIONS ACCEPTED
FOR PREMIUM POSITIONS.
Errors
Great Valley Publishing Company is not responsible for errors when ad copy
is accepted by phone. Advertisers sending artwork are responsible for the
accuracy of the materials sent, and also for supplying the artwork in
accordance with the above material specifications. Credit will be granted
to advertisers for errors only when error would prevent contacting the
advertiser.
Special & Multiple Insertion
Discounts
Contact Sales Department for these special rates at 610-948-9500 or 1-800-278-4400.
Advertising Agency Rates
Recognized advertising agencies receive a discount of 15% gross billing,
paid within 30 days. Great Valley Publishing Company shall have the right
to hold the advertiser and/or agency jointly and separately liable for
such monies as are due and payable to Great Valley Publishing Company for
advertising that advertiser and/or agent ordered and that was published in
the magazine.
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